A campaign that attracted a lot of attention and provoked some debate. Women are filmed facing a choice of two doors to enter a building, one labelled ‘normal’ and one ‘beautiful’. Here is a Dove campaign video that has attracted millions of views in a few days. We will discuss the campaign in class, and engage with more and less obvious objections to it. Here is one entertaining critical response from a writer on the Washington Post.


About Christopher Pokarier

australian professor of business & governance @ waseda university in tokyo researching cultural industries, economic nationality & borders, university internationalisation

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