Kimberly-Clark has had a very effective campaign for its Huggies diapers/nappies brand in Israel with the following commercial; hitting the mark psychologically for new and expecting parents. Israeli culture, both Jewish and Arab, is very pro-children and supportive of parenting so the campaign resonated broadly. (Hebrew only but easy to understand through the visuals).


About Christopher Pokarier

australian professor of business & governance @ waseda university in tokyo researching cultural industries, economic nationality & borders, university internationalisation

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