FI crying kid

A little boy got upset when his favourite driver crashed out of the Spanish grand prix so quick thinking staff had him meet the driver and be central to the final celebrations

Here is one media report on the handling of it, and by implication critical of past indifference by the F1 leadership to social media and fan engagement, see (hopefully no paywall restrictions), and another, rather shorter, report (certainly open).

 

 

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About Christopher Pokarier

australian professor of business & governance @ waseda university in tokyo researching cultural industries, economic nationality & borders, university internationalisation

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