A great tip from class member Linnah on a campaign that Coca Cola ran, focusing on foreign workers in the construction industry who don’t get much attention. There was discussion about whether Coca Cola’s campaign, which included Singaporeans writing messages of appreciation to the foreign construction workers, might nonetheless be exploitative of them.

 

 

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About Christopher Pokarier

australian professor of business & governance @ waseda university in tokyo researching cultural industries, economic nationality & borders, university internationalisation

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