IMG_4430

DCC 2017 Topic List

1. Introduction: professionalizing communications [11 April]
2. Brand narratives & consumer attention [11 April]
3. Fail: communications failures throughout history [18 April]
4. Pass: better communications practice [18 April]
5. Defining a brand personality [25 April]
6. Exploring place & nation brands [25 April, 9 May]
7. Perception [9 May]
8. Communications theory [16 May]
9. Design thinking [16 May]
10. (re)-description [16, 30May]
11. Visual communications theory [30 May]
12. Colors, cultures & visual languages[6 June]
13. Visual representation of complex information[6 June]
14. Visual communication design [6 June]

no class on 13 June (CP abroad)

15. Spatiality in communications [20 June]
16. Designing communicative spaces [ 27 June]
17. User-orientation and interface design [4 July]
18. Earning attention [11 July]

[6 presentation sessions: 27 June, 4, 11 July: 19-24 in syllabus]

19. Interpersonal communications (25 in syllabus) [18 July]
20. Laws, values & corporate communications (26#, 27 in syllabus) [18 July]
21. In conclusion (26#, 28 in syllabus) [18 July period 6]

+ 2 sessions for final exam (29 + 30 in syllabus) [25 July]

(#the topic originally shown as 26 in the online syllabus has been combined into the final two lectures, 20, 21).

Slides for each topic will be made available below as pdf files as prepared.

1 Introduction EB335 17S

2 Brand narratives EB335 17S

3 Fail DCC 17 upload version

4 Pass DCC 17 upload version

5 brand personality EDCC 17

6 place & nation brands DCC 17

7 perception DCC 17

8 communications theory DCC 17

9 design thinking DCC 17

10 redescription DCC 17

11 visual communication theory DCC 17

12 Colours cultures and visual languages DCC 17

13 visual representation of complex information DCC 17

14 visual communication design DCC 17

15 spatiality in communications DCC 17

16 designing communicative spaces DCC 17

17 user orientation & interface design DCC 17

18 earning attention 2017

19 interpersonal communication DCC 17 upload version

20 audiences laws EB335 17S

21 in conclusion