IMG_4430

DCC 2018 Topic List

PDF version with better formatting than what appears below:

Topic List + Syllabus version DCC 2018

 

DCC 2018 Topics + Dates

(slide files are uploaded below the topic list as prepared)

1. Introduction: professionalizing communications [10 April]
2. Brand narratives & consumer attention [10 April]
3. Fail: communications failures throughout history [17 April]
4. Pass: better communications practice [17 April]
5. Defining a brand personality [24 April]
6. Exploring place & nation brands [24 April]
7. Perception [8 May]
8. Communications theory [8 May]
9. Design thinking [15 May]
10. (re)-description [15 May]
11. Visual communications theory [22 May]
12. Colors, cultures & visual languages [22 May]

no class on 29 May (CP abroad)

13. Visual representation of complex information [5 June]
14. Visual communication design [5 June]
15. Spatiality in communications [12 June ]
16. Designing communicative spaces [12 June]
17. User-orientation and interface design [ 19 June]
18. Earning attention [19 June]

[6 presentation sessions: 26 June, 3 July, 10 July: 19-24 in syllabus]

19. Interpersonal communications (25 in syllabus) [17 July]
20. Discontent & crisis comm (26 in syllabus) [17 July]
21. Laws, values & corporate comm (27 in syllabus) [17 July]
22. In conclusion (28 in syllabus) [17 July period 6]

+ 2 sessions for final exam (29 + 30 in syllabus) [24 July]

 

LECTURE SLIDES

1 Introduction DCC 18

2 Brand narratives DCC 18

3 Fail DCC 18

4 Pass DCC 18

5 brand personality DCC 18

6 place & nation brands DCC 18

7 perception DCC 18

8 communications theory DCC 18

9 design thinking DCC 18

10 redescription DCC 18

11 visual communication theory DCC 18

12 Colours cultures and visual languages DCC 18

13 visual representation of complex information DCC 18

14 visual communication design DCC 18

15 spatiality in communications DCC 18

16 designing communicative spaces DCC 18

17 interface design DCC 18

18 earning attention 18S

19 interpersonal communication DCC 18 upload version

20 discontent & crisis EB335 18 upload version

21 laws & values EB335 18 upload version

22 in conclusion DCC 18

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